What Are the Different Types of Data Analytics?

“There are 4 main types of data analytics: descriptive, diagnostic, predictive, and prescriptive. Each type answers a different business question – from understanding what happened to recommending the best course of action.”

Types of Data Analytics

Descriptive Analytics

Explains what happened using historical data.

Diagnostic Analytics

Identifies why something happened by examining trends and relationships.

Predictive Analytics

Uses historical data and AI to forecast what is likely to happen.

Prescriptive Analytics

Recommends what action should be taken to achieve the best outcome.

Final Thoughts

Using the right type of data analytics helps businesses make better operational and strategic decisions.